Curbing Claims of Test Prep Score Gains

August 22, 2010 at 9:27 pm | Posted in Choosing a SAT Prep Course | Leave a comment

A recent article in the USA today sheds some more light on score increase claims made by many test prep companies. We previously brought this issue to light in our blog post on this specific topic. The Princeton Review has since “agreed to stop using claims about average score gains in its marketing materials.” Of course, because the College Board does not allow companies to use prior SAT problems, prep companies generate their content internally. Some companies may then intentionally (or unintentionally) load diagnostic tests with more difficult questions, leading to lower student scores on initial tests. While coaching and commercial forms of test prep have proven to increase SAT scores, and are highly recommended, just another reason to be careful about reading too much into marketing slogans oriented around score gains (especially when many of these companies charge over $1000 for some of their offerings).


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